pt电子游戏

艺光科技CEO张开振:品质和盈利是决定企业+互联网的关键

最近,江门、中山很多互联网代运营公司的电销越来越频繁。这个事件背后真相是什么?

ZHANGKAIZHEN:SHOUXIANZHEIFANYINGLECHUANTONGJINGJIDEBUJINGQI。TAMENDEFANYINGSUDU,GENGKANZHUNLEWOMENCHUANTONGQIYEDETONGDIAN:ZHEJIZHAOCHULU。ZAIZHENGGEXINGYEXIPAIDEGUOCHENG,ZHEIXIECHUANTONGWANGLUOGONGSIDEXINGWEIBUSHITUFAXING,ERSHIYOUMOULVEDE。ZHEIGESHIJIANDEBEIHOUZHENXIANGSHIKANJIANWOMENDEZHENGZAITONGDELIHAI,GANZHELAIMAIJIAYAOJIANBIANYI,JIEGUOKENENGRANGWOMENTONGSHANGJIATONG。SHISHISHANG,WOMENZHIDAODADOUSHUHULIANWANGGONGSIDOUSHIKAOHUYOUQIYEZHUANQIANDE,HAOBIJINTIANZHONGSHAN,JIUJIANGMENWOZANSHIMEITINGGUOYOUNAJIAQIYESHIYOUSUOWEIDAIYUNYINGGONGSIGAOCHUMINGTOUDE。

企业发展之路是怎样的?

ZHANGKAIZHEN:YIGEQIYEDEFAZHAN,TUANDUISHIGUANJIAN,ZAIFAZHANGUOCHENGZHONGRUGUOYIGETUANDUIYUEFAQIANGDA,DANGRANWOSHUODESHIPINZHI。YIGEGAOXIAOYIDETUANDUI,YINGGAISHIYONGYOUSHUYUZIJIDEQIZHIHEJIAZHI,YEYAOGENGGAOXIAODELIANHEGEZHONGZIYUANZUOCHUGENGDUODECHUANGXIN,ERBUSHIDANCHUNYIKAOGUOQUCHENDIANDEZIYUANCHILAOBEN。

WOMENYIGUANGYAOJIWAIJIESHULIDEDIYIXINGXIANGSHIPINZHI、KEKAO;DIERXINGXIANGCHUANGXIN,YOUCENGCHUBUQIONGDEXINXINGCHANPINHELINGHUODEHAOWANDEYINGXIAOSHOUDUAN。TONGGUOYANFAJIKEHUMANZUBINGSHENGJIXUQIU。JINTIANWOMENYIGUANGDEHEZUODAORUJINXINGYEDEJIAOJIAOZHEYESHIYINWEIWOMENBUDUANDEDAIZHEPINZHISIWEIQUCHUANGXIN。

企业+互联网这个风口怎么把握?

pt电子游戏ZHANGKAIZHEN:WOXIANGQIANGDIAOYIDIAN,QIYE+HULIANWANGBENSHENYOUKENENGMUQIANSUOYOUDEDONGZUODOUSHIZAICHANGSHI。ZHEIGEFENGKOUZENMEQUYINGJIE,HAISHIYIGEDAWENTI。MUQIANHENDUOQIYEDOUSHIZAITONGGUOHULIANWANGZUOXIUCHANG,MANZUTOUKUIYUWANGDEWEIDUO,ZHENZHENGJIAZHIHUADEHAIHENSHAO,SUOYIWOMENYEXUYAOGENGDUODEMOSUOHEXUEXI。KENENGZAINEIRONGJIEGOU、SHEJI、YINGXIAOSHEJISHANGZUOGENGDUOYOUYIDECHANGSHI。

DANWUYI,WEILAIHULIANWANGPINPAIHUAFAZHANDEBIRANQUSHI。YESHICONGNEIRONGCHUANBOJIAODULAPINGSHIJIEDEYOUXIAOSHOUDUAN,ZAIJIEJUEZHENZHENGZHUANYEDUWENTIHOUHUIYOUHENDAKONGJIAN,SUOYIHULIANWANGTUANDUIDAZAOYESHIWOMENZHONGDIANBUJUDEYEWU,YINWEIWOMENBUXIANGXINBUZHUANYEDEWANGLUOGONGSIJIWOMENTIGONGSUOWEIDAIYUNYINGFUWUKEYIJIWOCHUANGZAOSHENMEJIAZHI。

无论是广告、互联网开发,艺光都有涉猎,艺光是如何正确打出营销牌的?

pt电子游戏ZHANGKAIZHEN:WOMENYINGGAISHUOSHIYIJIABIJIAODIDIAODEGONGSI。YINGXIAODABUFENXINGWEISHIKEHUQUDONGDE。WOMENWAJUEKEHUDEXUQIU,RANHOUBUDUANMANZUTAMEN,ZAIZHEIGUOCHENGZHONGYOUSHIHOUHELIUXINGQUSHIJIUYOULEZHONGDIE。KENENGDAJIAHUIRENWEIWOMENZAIGENCHAOLIU,DANCONGWOMENDEJIAODUKAN,KEHUQIANGLIEDEXUQIUWOMENBIXUDIYISHIJIANMANZU。

企业越来越重视品质的优化,您认为企业如何在品质与价格之间如何均衡?

张开振:做电商,尤其是自营BC电商,品质是基础,供应链能力和风险控制也是是决定生死的核心能力。近日中山有一家天猫年销过亿电商照明黑马“品一照明轰然破产关门更反映一个问题,电商表面风光的公司背后可能满满伤疤,不要过于单纯做所谓的爆款商品的掠夺和单纯的价格破坏,品质是基础,盈利是目的。

您认为当前企业电商遭遇的瓶颈是什么?传统企业如何寻求突破?

pt电子游戏ZHANGKAIZHEN:WORENWEIXINGYECHUXIANDEWENTIJIUSHIJIDIAN。1、ZHENGCEHONGLIZUOCHENGLESHANGYEMOSHI ;2、QUEFAZHENZHENGDEYANFACHUANGXINNENGLI;3、QUEFAYUNYINGNENGLI。

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WOXIANGQIANGDIAODEYIDIANSHI,WOMENQIYEZUODEJUECESHIYINGGAIDUIJINHOUDEZHANGZUFAZHANSHIJUYOUHENZHONGYAODEYINGXIANGHEZHENGMIANYIYI。QIYEBUSHIYAOZUANZHENGCEKONGZI,ERSHIYAOXUANZEZUIHESHIDELUJINGHEFUWUQUDAOZUOJIEDIQIDEHULIANWANG+。DUICHUANTONGQIYELAIJIANG,DIANSHANGCAISHIGANGQIBU,HAIYOUJUDADEKONGJIANHEJIHUI。

未来企业电商发展怎样的趋势变化?艺光是否有进一步的战略规划?

ZHANGKAIZHEN:WEILAIQIYEDIANSHANGWORENWEIHUICHUXIANJIGEDADEBIANHUA。1、CHANYEHUA。FENGONGYUELAIYUEJINGXI,CONGGEBIEDIANSHANGQIYEDEXIAOSHOUXINGWEI,BIANCHENGXIANSHANGXIANXIAGENGDUOQIYECANYUDEDACHANYE;2、ZHUANYEHUA。XUANZEZHENZHENGYOUNENGLIDEHULIANWANGGONGSIHEZUO。HUIGENGSHEN,GENGZHUANYE,QUFENCHUANTONGWANGLUOGONGSIJIWOMENDINGYIDEHULIANWANG+,WOMENCHUANTONGQIYEDEDIANSHANGYINGGAIXINGCHENGCHAYIHUA,GENGDUODESHICUJINBIANLIHUAHEPINPAIHUADEFANGXIANGFAZHAN;。

艺光的下一步规划,在立足于品质基础,联合更多的伙伴一起来做大市场。我们旗下子公司eGoBest百贝斯科技互联网团队就是为品牌企业提供可落地的”互联网+“方案,做接地气的技术支撑,与更多的力量一起来做大市场。

ZHUANZAIZI:GUANWANG()

艺光 | 全球应急照明专家

18NIANPINPAIJIANZHENG - GUOJIAGAOXINJISHUQIYE

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